
Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.
More than 90 percent of all U.S. households buy greeting cards, with the average household purchasing 30 individual cards in a year.
The average person receives more than 20 cards per year, about one-third of which are birthday cards.
Although e-mail, text messaging and phone calls are valued by Americans for helping them communicate with family and friends, the majority of Americans say they prefer the old-fashioned handwritten card or letter to make someone feel truly special.
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